Mr. Dipendra Hariya and his elder
brother Surendra Bhai owned a shop. It was their family business. They opened Aashirwad
Kirana & General Store in 1981. Before this, they had another Kirana shop
in Ambernath (West) which was owned by their father. That shop was 50 years
old. Before 50 years, there hardly 2-3 shops existed in Ambernath (East). That
time, people used to go West for shopping. That’s why Janata party’ corporator
Lilatai Joshi recommended Hariya family to open a Kirana Shop
in Ambernath (East). They progressed their business.
In Aashirwad Kirana & General Store people got basic
things like electrical appliances, tailoring needle, stationary, gifts,
Greetings etc. Mr. Dipendra said, “first they used to keep seasonal items like
umbrella, raincoat in rainy season. But due to maintaince problem now they
don’t keep”. He says he used to go Mumbai for buying products but now-a-
days they bought from agent. He has just give list of products. It’s reduced
their travelling cost and time.
According to his experience, people had joint family and one man was earning
source, so they buy in bulk on 10th of every month. That time
people didn’t had various choices. But now-a-days most families are nuclear
family and two-three people earned. Awareness about products is increases due
to Advertisement. They have various options.
They
see change in customer needs. Every product has four to five or ten to fifteen
types. So, while keeping stock, their work became harder in maintenance. Within
every fifteen days, new products are launched, products price and packaging are
changed. Sometimes manpower matters while doing this work. Investment grows in
retail sector, that’s why various options open for people.
He said,”they have to think
about customer budget while keeping product stocks”. First people had
limitation in their buying tendency. But now people don’t comprise their needs.
Now life Become faster, no one has enough time to do every festival
traditionally. So, people want everything readymade, it saves their time.
Now in
his shop four people are working. They got Rs. 200-250 /- on daily basis. Their
daily income is around Rs. 10,000 to 12,000. Their shop has Home delivery services.
Government laws are made for benefit and good sake of people. Government
officer’s misuses their power. Mr. Hariya said,”every month he paid Rs. 1,500
to 2000 as tax”.
Renewing
License every year is difficult task. In case it gets delay then Government
officer gave them psychological torture. A murderer can roam fearlessly, but a
shopkeeper cannot. He said,” big malls got concession in tax policy and no one
is bother about small shops. Only medium size shops pissed in this. There is no
clarity and good implementation in Government working”.
It diverts their mind from retailing.
Load shading is another major problem; shop cannot run on inverter for long
time. He says,” Planning is very important factor in business. Keeping account
of everything is another important task in business. Without all these things
you cannot be a good businessman”.
