Aashirwad for people

Mr. Dipendra Hariya and his elder brother Surendra Bhai owned a shop. It was their family business. They opened Aashirwad Kirana & General Store in 1981. Before this, they had another Kirana shop in Ambernath (West) which was owned by their father. That shop was 50 years old. Before 50 years, there hardly 2-3 shops existed in Ambernath (East). That time, people used to go West for shopping. That’s why Janata party’ corporator Lilatai Joshi recommended Hariya family to open a Kirana Shop in Ambernath (East). They progressed their business.

       In Aashirwad Kirana & General Store people got basic things like electrical appliances, tailoring needle, stationary, gifts, Greetings etc. Mr. Dipendra said, “first they used to keep seasonal items like umbrella, raincoat in rainy season. But due to maintaince problem now they don’t keep”.  He says he used to go Mumbai for buying products but now-a- days they bought from agent. He has just give list of products. It’s reduced their travelling cost and time.

      According to his experience, people had joint family and one man was earning source, so they buy in bulk on 10^th of every month. That time people didn’t had various choices. But now-a-days most families are nuclear family and two-three people earned. Awareness about products is increases due to Advertisement. They have various options.

      They see change in customer needs. Every product has four to five or ten to fifteen types. So, while keeping stock, their work became harder in maintenance. Within every fifteen days, new products are launched, products price and packaging are changed. Sometimes manpower matters while doing this work. Investment grows in retail sector, that’s why various options open for people.

 He said,”they have to think about customer budget while keeping product stocks”. First people had limitation in their buying tendency. But now people don’t comprise their needs. Now life Become faster, no one has enough time to do every festival traditionally. So, people want everything readymade, it saves their time. 

      Now in his shop four people are working. They got Rs. 200-250 /- on daily basis. Their daily income is around Rs. 10,000 to 12,000. Their shop has Home delivery services. Government laws are made for benefit and good sake of people. Government officer’s misuses their power. Mr. Hariya said,”every month he paid Rs. 1,500 to 2000 as tax”.

     Renewing License every year is difficult task. In case it gets delay then Government officer gave them psychological torture. A murderer can roam fearlessly, but a shopkeeper cannot. He said,” big malls got concession in tax policy and no one is bother about small shops. Only medium size shops pissed in this. There is no clarity and good implementation in Government working”.

It diverts their mind from retailing. Load shading is another major problem; shop cannot run on inverter for long time. He says,” Planning is very important factor in business. Keeping account of everything is another important task in business. Without all these things you cannot be a good businessman”.